A. The Challenge

VanHaven's sales process is consultative. Customers visit the HQ in Dorset (UK), speak with a design consultant, and work through options in person. It's a concierge experience, and it works. But it doesn't scale to every prospect browsing the website at midnight, wondering what a Fortana Red exterior with 20-inch Wolfsburg alloys and a Platinum Plus interior would look like.

B. What We Built

The configurator lives at configurator.vanhaven.co.uk and serves as a standalone tool integrated into VanHaven's main website.

Base Vehicle Selection

Customers start by choosing their van type: Factory Kombi, Kombi Conversion, Shuttle, Panel Van, or Caravelle, and their preferred wheelbase (SWB or LWB). This determines the base 3D model and the configuration options available downstream. Each van type has a different set of interior layouts, exterior packages, and upgrade paths.

Exterior Customisation

The exterior configuration covers the options that define the van's visual identity:

• Body colours — solid and metallic finishes including Deep Black Pearl, Fortana Red, Reflex Silver, and more
• Alloy wheels — 17" to 20" in multiple styles, with real-time model swaps
• Exterior packs — tiered body kits (TT, TTS, TTX, TTR, TTRC) that modify bumpers, grilles, and side styling
• Roof styling, side bars, light tints, suspension upgrades

Every change updates the 3D model in real time. The customer can rotate the van 360° to see how their choices look from every angle.

Interior Customisation

VanHaven's interiors are the core of their product. Showing this through static photography would require hundreds of photo shoots. The configurator renders every combination on demand.

• Seating arrangements — 1+1, 1+2, bench configurations, each affecting the 3D interior layout
• Leather colours and stitch options — the configurator visualises exact colour and contrast stitch combinations
• Alcantara upgrades — headliner, pillar trims, and seat bolster options
• Dashboard surrounds, steering wheel variants, audio system upgrades

Multiple camera views let the customer explore the interior from the perspective of every passenger position.

PDF Brochure Generation

Once a customer has designed their van, they can generate a branded PDF brochure of their exact configuration. The brochure includes rendered images of the configured van from multiple angles, along with a full specification list of every option selected.